Agency 225

Agency225

Agency Two Two Five

Case Study - Nicorette

Project Change

Nicorette was working on an inner-city campaign to educate people to make a change and quit smoking.  They had hired graffiti artists throughout the country to design murals in some of the larger cities with the theme, change.  These pieces of art would certainly be exposure in their own right, but it wasn’t enough and they also had limited life spans, so Agency 225 produced a documentary short, entitled, ‘Project Change,’ that featured three of these artists, Slang (New York), Pose 2 (Philadelphia) and Jordan (Chicago).

This short was placed virally on the net, distributed to film festivals, played in theaters as well as numerous other distribution outlets.  Total media value was estimated at more than $600,000.